Stan’s Monrovia Bikes
December 23, 2008
Stan’s Monrovia Bikes is a full-service bicycling shop in Monrovia, California. It’s also something of a community hang out, so Stan’s uses the web as a bulletin board for spreading the word about upcoming events. Visitors to the site can comment on news and events, strengthening their bond with the brand.
Though Stan’s carries a wide variety of products for cyclists of all ages, they specialize in high-end and custom frames—the kind of bikes you want to try before you buy. For that reason, Stan’s bread and butter is very much brick and mortar. Still, they recognize that there’s room to grow their sales online, particularly with parts and accessories, so we’re developing an online store for them using Magento, a free, open-source shopping cart solution.